Frequently Asked Questions

Icecap provides AI marketing tools for retailers and brands. It currently has two products: Sherpa, which delivers AI sales power for websites, and Wellspring, a platform for brand control over AI agents.

Icecap is run by an experienced team with over 60 years of combined expertise in innovative online marketing technologies, especially in the gem and jewelry industry. The CEO is Jacques Voorhees, founder of Polygon Network which revolutionized gem and jewelry trading in the 80s by introducing online sourcing technology.

Icecap is a Delaware C-corp, financed privately. Icecap partners with trade associations, technology companies, and other groups. Contact Icecap for more information.

Sherpa is an AI-powered sales and communications platform built by Icecap AI. It works on your website to actively engage visitors, recommend products, handle objections, and close sales, 24 hours a day, 7 days a week.

Traditional chatbots just answer questions. Sherpa is a full AI sales engine that proactively initiates conversations, recommends products based on browsing behavior, applies promotions, handles negotiations, and adapts its tone to match your brand. It sells, not just supports.

Sherpa is for any organization that has a website and wants better results from the people who visit it. That includes businesses selling products or services online, organizations focused on lead generation or education, information-heavy sites, and public- and private-sector organizations. You don't need any technical expertise. If you can use a web browser, you can manage Sherpa.

Yes! The Basic Sherpa plan includes a 14-day free trial with full access to all features. You can also test Sherpa in a private environment before it goes live on your website.

Sherpa is designed to augment your team, not replace it. It handles common questions and routine interactions instantly, freeing your staff to focus on complex or high-value work. Think of it as scaling your customer interaction capacity without adding headcount.

Sherpa starts at $95/month for the Basic Sherpa plan. Our E-Commerce Sherpa plan is $195/month, and Custom Sherpa pricing is quoted per project. All plans save 2 months when billed annually. Visit our pricing page for full details.

Yes. You can upgrade, downgrade, or cancel at any time from your account dashboard. There are no long-term contracts or cancellation fees. Downgrades take effect at your next billing cycle.

After signing up, your account is ready within minutes. Our team then configures your project and prepares your code snippet, typically within one business day. Once you receive it, adding Sherpa to your website is as simple as pasting one line of code.

Sherpa works with any website. Just add a code snippet. It's compatible with all major platforms and frameworks, including custom-built sites.

No. Sherpa is built for business owners, not developers. The entire setup and customization process happens through our visual client portal, no coding required.

Choose a plan, sign up, and access your personalized Sherpa Client Portal. From there, provide information about your business, test in a private environment, and go live when you're ready. The whole process can be done in a single day.

Demand signals are structured insights that Sherpa captures from every conversation. They reveal what customers compare, what they hesitate over, what they reject, and why. This data helps you refine your products, pricing, and positioning.

Yes. You can configure promotion rules and discount thresholds in your portal. Sherpa will apply them intelligently based on visitor behavior, cart value, and your business rules.

Sherpa can communicate in multiple languages and will automatically detect and respond in the visitor's preferred language. Language support varies by plan.

Absolutely. You control the brand voice, tone, and behavior rules through the client portal. You can set goals, define product information, and create conversation guidelines that shape every interaction.

Sherpa learns from real interactions and feedback. The more it's used, the smarter it becomes, and the more valuable the insights you gain. You can also refine its behavior, update priorities, and review performance through the portal at any time.

Wellspring is a technology layer that lives between a consumer brand and AI assistants on the websites of authorized retailers. It gives brands a control tool over how retail store websites talk about the brand.

Wellspring gives brands control over how they are presented to consumers inside the AI assistants of retail stores. Think of it as the digital equivalent of shop-in-shop branding in physical stores: brands control how they're presented, but in AI conversations.

Brands need Wellspring because AI is the new shelf space competition on retail store websites. When a consumer engages an AI sales assistant, that assistant will promote the brands it knows the most about. Wellspring ensures your brand gets the attention and accuracy it deserves.

Yes. In addition to providing a content control layer, Wellspring analyzes customer conversations (subject to permissions) and organizes them into valuable market intelligence, customer insights, and recommendations. This is intelligence that cannot be gained in any other venue.

No. Wellspring has a standard REST API that works with any AI chatbot platform. Sherpa has native Wellspring integration, but Wellspring is platform-agnostic.

Wellspring is a custom product, quoted after a consultation between the brand and Icecap. There is a one-time setup fee and an annual operating/maintenance subscription. Contact Icecap to schedule a consultation.

Contact Icecap to schedule a video call appointment. Because Wellspring deployment requires a custom quote, the first step is an initial consultation to understand your specific needs.