Icecap AI
We build AI marketing tools that help retailers sell more and give brands control over how they're represented in AI-powered conversations.
Making AI work for every business, not just the biggest ones.
We started Icecap AI with a simple observation: small and medium businesses are the backbone of the economy, but they're often the last to benefit from advances in technology.
The largest companies have entire sales teams, data scientists, and custom AI solutions. A local shop owner or growing e-commerce brand? They're left with basic chatbots that do little more than answer FAQs.
Sherpa changes that. We built an AI sales engine that gives every business the same proactive, intelligent selling capabilities that were previously only available to enterprises, at a price and complexity level that works for real business owners.
What drives everything we do.
Innovation
We push the boundaries of what AI can do for businesses, turning cutting-edge technology into practical tools.
Simplicity
Powerful technology should be easy to use. We build tools that business owners can set up in minutes, not months.
Results-Driven
Every feature we build is measured by the impact it has on our customers' revenue, leads, and growth.
Customer-First
We succeed when our customers succeed. Their feedback shapes our roadmap and their growth drives ours.
Meet the Team
The people behind Sherpa, with decades of experience in online commerce, sales technology, and AI.
Jacques Voorhees
CEO
Serial entrepreneur in the field of online shopping technologies for specific verticals (Polygon, Brandmatrix, TradeLock, Verichannel.) Achieved 8-figure exit with PolyGroup, selling at 43x earnings.
Krista Olson
COO
Formerly Sales Director, JCK Show; Co-founder, Luxury by JCK (jewelry industry's largest and most elite trade shows.) VP Marketing of PolyGroup.
Alex Voorhees
CTO
Creator of online trading platform "intranet" for De Beers, and other clients. One generated $5m in transactions first year. Combined years of design expertise to create Icecap AI's flagship AI product, Sherpa.
Want to get in touch?
Reach out at our contact page
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