JCK News Daily
New AI-Powered Chatbot Is Specifically Designed for Jewelers
By Rob Bates · August 14, 2026
JCK’s Rob Bates on Sherpa: “a salesperson with unlimited product knowledge,” built for jewelers and controlled entirely by the retailer.
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Sherpa in the news
What the trade is saying about the AI chatbot built for jewelers. Coverage, features, and the story behind Sherpa.
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Industry / Technology
New AI-Powered Chatbot Is Specifically Designed for Jewelers
By Rob Bates | JCK News Daily | August 14, 2026
It’s a salesperson with “unlimited product knowledge” that’s available “24 hours a day.” It can offer customers special deals and discount codes, and speak to them not only in English, but in almost any language they speak. It even cracks jokes.
That’s how Jacques Voorhees, the founder of online trading platform Polygon, describes Sherpa, the AI-powered chatbot that his new company, Icecap AI, is making available to retail jewelers. Voorhees debuted the technology to the trade last month at the World Diamond Congress in Singapore.
Already being used by about a dozen stores, Sherpa is meant to sit on a jeweler’s site and answer any jewelry-related queries—such as “What do the Four Cs mean?”—using content provided by trade associations and different brands.
Sherpa in action
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The Jewelry Wire
This AI Chatbot Wants to Talk to Your Customers
By Rob Bates · August 14, 2026
A closer look at Sherpa as “an AI version of an employee”: sales-oriented, always on, and trained on content the jeweler controls.
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Sherpa is free to try. Put the AI salesperson the trade is talking about on your own site.