Privacy Policy

Your privacy matters to us. This policy explains how we handle your data.

Last updated: February 2025

1. Introduction

Icecap AI ("we", "us", or "our") operates the Sherpa platform and the website at icecap.ai. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use our services. Please read this policy carefully. By using Sherpa or our website, you agree to the practices described in this policy.

2. Information We Collect

Information you provide to us

  • Account information: name, email address, company name, and password when you create an account.
  • Billing information: payment details processed securely through our third-party payment provider. We do not store full card numbers on our servers.
  • Contact form submissions: name, email, company name, and message content when you reach out to us.
  • Business data: product catalogues, pricing rules, and brand guidelines you provide to configure Sherpa for your website.

Information collected automatically

  • Usage data: pages visited, features used, time spent, and interaction patterns within the Sherpa platform.
  • Device and browser information: IP address, browser type, operating system, and device identifiers.
  • Cookies and similar technologies: we use essential cookies to keep you logged in and analytics cookies to understand how our site is used. See Section 7 for details.

Visitor conversation data

When end users interact with Sherpa on your website, we process the content of those conversations to deliver the service. This data is owned by you (our customer) and processed by us as a data processor on your behalf.

3. How We Use Your Information

We use the information we collect to:

  • Provide, operate, and maintain the Sherpa platform
  • Process transactions and send billing-related communications
  • Respond to your enquiries and support requests
  • Generate aggregated, anonymised analytics and demand signal insights
  • Improve our products, services, and user experience
  • Send product updates and marketing communications (with your consent)
  • Detect, prevent, and address technical issues or abuse

4. How We Share Your Information

We do not sell your personal information. We may share data with:

  • Service providers: trusted third parties that help us operate our business (hosting, payment processing, email delivery, analytics).
  • Legal requirements: when required by law, regulation, or legal process.
  • Business transfers: in connection with a merger, acquisition, or sale of assets, with notice to affected users.

5. Data Retention

We retain your personal information for as long as your account is active or as needed to provide you with our services. If you close your account, we will delete or anonymise your data within 90 days, unless we are legally required to retain it longer.

6. Data Security

We implement industry-standard security measures to protect your information, including encryption in transit (TLS) and at rest, access controls, and regular security assessments. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

7. Cookies

We use the following types of cookies:

  • Essential cookies: required for the platform to function (authentication, session management).
  • Analytics cookies: help us understand how visitors use our site so we can improve it. These are privacy-friendly and do not track you across other websites.

You can control cookie preferences through your browser settings. Disabling essential cookies may affect your ability to use certain features.

8. Your Rights

Depending on your location, you may have the right to:

  • Access the personal data we hold about you
  • Request correction of inaccurate data
  • Request deletion of your data
  • Object to or restrict certain processing
  • Data portability: receive your data in a structured, machine-readable format
  • Withdraw consent for marketing communications at any time

To exercise any of these rights, please contact us at support@icecap.ai.

9. International Transfers

Your information may be transferred to and processed in countries other than your own. Where we transfer data internationally, we ensure appropriate safeguards are in place in compliance with applicable data protection laws.

10. Children's Privacy

Sherpa is not directed at individuals under the age of 16. We do not knowingly collect personal information from children. If you believe we have inadvertently collected such data, please contact us and we will delete it promptly.

11. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by posting the updated policy on this page and updating the "Last updated" date. Your continued use of Sherpa after changes are posted constitutes your acceptance of the revised policy.

12. Contact Us

If you have questions about this Privacy Policy or our data practices, please contact us: