Brand Control for AI Agents
AI shopping assistants are talking about your brand right now. Wellspring lets you control exactly what they say.
Custom deployment for brands
AI Is Talking About Your Brand. Are You in Control?
Retailers are deploying AI chatbots to sell products. Those chatbots need accurate brand information, but right now, brands have no say in what gets said.
The Problem
AI chatbots describe products generically, confuse product lines, and give outdated pricing. Brands spend millions on positioning, and an AI agent ignores all of it because it was never given the information in the first place.
The Solution
Wellspring sits between brands and retail AI. Brands upload content, Wellspring's AI processes it into structured, prompt-ready format, and retailers pull it via API. One source of truth for every AI agent.
How Wellspring Works
Three steps to brand control.
Brands Upload Content
Write or AI-generate a brand dossier. Add articles by pasting URLs. Upload images and video. Wellspring handles the rest.
AI Processes Everything
Wellspring generates structured sales enablement cards, condensed briefs, and prompt-ready content designed specifically for AI consumption.
Retailers Connect Once
AI chatbots pull brand context through a REST API with a single call. No ongoing integration work. Update your content anytime — retailers always get the latest version.
Everything AI Agents Need
Wellspring creates the complete content package that AI shopping assistants need to represent your brand properly.
Brand Dossiers
AI-generated comprehensive brand profiles covering history, positioning, products, audience, and key facts. Or write your own from scratch.
Agent Sales Cards
Structured sales enablement briefings (selling angles, objection handling, do/don't rules, and conversation starters), like a sales trainer for AI.
Article Extraction
Paste any URL (press coverage, product pages, blog posts) and Wellspring's AI extracts and formats the content as reference material.
Simple API
Two API calls: one to preload brand summaries, one for deep-dive context. Full chatbot integration in under an hour.
Rich Media
Upload brand photography, campaign visuals, product shots, and promotional video. Everything AI agents need to represent your brand beautifully.
Market Intelligence
Analyzes customer conversations across retailer sites to surface demand signals, pain points, and actionable insights you can't get anywhere else.
Who Wellspring Is For
Brand managers at luxury and premium companies who care about how their products are represented by AI assistants.
- Write or AI-generate comprehensive brand profiles
- Add articles, images, and video
- Control which retailers access your content
- Monitor how often your content is being used
Retail partners running AI chatbots who need high-quality brand content, without sourcing, formatting, or maintaining it.
- Browse brands and request access
- Generate API keys for your chatbot
- One API call gets everything your AI needs
- Monitor usage across brands
Better Together with Sherpa
Sherpa is Icecap's AI sales agent for websites. Wellspring is the knowledge that makes Sherpa (and any AI assistant) dramatically more effective.
A brand uploads content once. It immediately flows to every authorized retailer's AI agent. More AI deployments means more reach for brands. Both products work standalone, but together they're a complete ecosystem.
Learn about SherpaTake Control of Your Brand's AI Presence
Wellspring deployment requires a custom quote. Contact Icecap to schedule an initial consultation.